• Online Assets

    As a graphic designer, I had the opportunity to collaborate with Patagonia in creating various banner designs and commercial campaigns for different retail websites. Working closely with their team, I ensured that my designs accurately reflected their brand identity and values. It was a rewarding experience to contribute to such a well-known brand. Regular communication with the Patagonia team was essential to ensuring that their vision was captured accurately in my designs.

  • Marketing emails

    Another essential part of my role was to deliver exceptional brand-focused marketing emails, ensuring that the overall design was consistent with the brand's identity. Throughout my work with Patagonia, I always made sure to stay on brand with their email campaigns, and they were consistently pleased with the outcome. It was a pleasure to see how well their campaigns performed and to know that my designs contributed to their success.

  • Socials

    In addition to creating website assets and newsletter designs, I also designed social media assets for various platforms, including Instagram. One of the most significant collaborations I had was with Patagonia on the Plastic Cutback initiative, which aimed to reduce plastic waste during the delivery process of their products.

    You can view all of the projects I have mentioned by scrolling down on this page.

plastic cutback

Surfdome's Plastic Cutback Initiative is an outstanding example of a company taking concrete action to combat the growing problem of plastic waste in our environment. As a member of the design team, I had the opportunity to contribute to this vital initiative by creating a wide range of assets, including videos, social media graphics, and web assets. Our goal was to develop a cohesive and visually compelling identity that would increase awareness of the issue of plastic waste and inspire people to take action.

Thanks to the support of Patagonia and other partners, the campaign was an enormous success. Our efforts helped inspire other companies to follow in our footsteps and eliminate plastic poly bags from their products, resulting in a significant reduction in plastic waste.

Working on this project as a designer was an immensely rewarding experience. It allowed me to use my skills and creativity to contribute to a cause that I'm passionate about, and to create work that not only looks great but also has a positive impact on our planet. I'm proud to have been part of such an important initiative, and I look forward to continuing to use my design skills to support other worthy causes in the future.

Patagonia landing page

I had the pleasure of working on several landing pages for the Patagonia brand over the years. My goal was to create landing pages that were not only visually appealing but also highly interactive and engaging for users.

One of the main challenges I faced was making sure that each landing page had a consistent look and feel that aligned with the overall Patagonia brand. To achieve this, I worked closely with the marketing and design teams to ensure that every element of the landing pages, from the color scheme to the typography, was consistent with the brand guidelines.

In addition to maintaining consistency, I also focused on making the landing pages more interactive and user-friendly. I incorporated animations, interactive elements, and other design elements that made the pages more engaging and fun to use.

As a result of my efforts in redesigning the landing pages for Patagonia, we saw a significant improvement in user engagement and conversion rates from the previous (2019 version) to the latest (2022 version). By incorporating new elements, we were able to improve engagement metrics such as time spent on page and bounce rate, and increase conversions, with more users completing desired actions such as signing up for a newsletter or making a purchase.

2019

2022